Driving Growth Through Focused Sales & Marketing Leadership at Netserve

Client Overview

Name: Netserve Ltd
Industry: Managed IT & Cybersecurity Services
Headquarters: Southampton, UK
Website: https://net-serve.co.uk

What They Do

Netserve is a fast-growing Managed Service Provider (MSP) delivering comprehensive IT and cybersecurity solutions to small and mid-sized businesses across the South Coast.

Their services include:

• Managed IT Support (fully managed, co-managed, and IT consultancy)
• Cybersecurity (protection, detection, response, compliance)
• Cloud Services (Microsoft 365, Azure, backups, migrations)
• Connectivity & Telephony (VoIP, broadband, and network infrastructure)
• Strategic IT Planning (vCIO, business continuity, technology roadmaps)

Position & Value Proposition

Netserve prides itself on combining enterprise-level expertise with a personal, local touch, providing trusted, proactive IT support that enables clients to operate securely, efficiently, and with confidence.

The Challenge

As Netserve continued to scale, the leadership team recognised the need for greater structure and consistency across their sales and marketing efforts.

The business had strong technical delivery and an established client base but lacked a clear, repeatable growth framework.

Marketing activity was largely reactive, sales processes varied between opportunities, and there was no dedicated sales resource to drive pipeline development.
They needed both strategic direction and hands-on execution to sustain growth.

Our Approach

Netserve engaged with Richard Shuker as a board advisor, supporting overall business strategy and leadership development.

Working closely with the leadership team, Adelvium:

• Introduced a structured marketing cadence with consistent campaigns, content, and events
• Enhanced the sales process to improve qualification, follow-up, and conversion consistency
• Supported the recruitment and onboarding of Netserve’s first dedicated Salesperson
• Established clear reporting and accountability through monthly board meetings

This strategic guidance has created alignment between marketing, sales, and service delivery, ensuring every commercial activity supports scalable, profitable growth.

The Results

Since partnering with Adelvium, Netserve has seen measurable improvements across its commercial performance:

• Achieved its highest-ever monthly revenue
• Improved pipeline visibility and sales conversion rates
• Increased marketing consistency and market presence
• Strengthened leadership alignment and accountability

The new structure has given Netserve a solid foundation for sustained growth, with a clear rhythm for execution and a renewed focus on strategic progress.

Client Testimonial

“Working with Adelvium has brought real focus and clarity to our growth plans. The ongoing engagement has helped us professionalise how we manage sales and marketing, giving us the structure and accountability we needed to take the next step. We’ve seen fantastic results already with our strongest revenue month to date and the momentum is only building.”

– Will Bellows, Managing Director, Netserve Ltd

Want more structure and accountability in your sales and marketing? Book a discovery call to talk it through.