We’re proud to announce that Adelvium co-founder Richard Shuker is now a Service Leadership Certified Coach, officially accredited in both the Service Leadership Index® (SL-I®) and SLIQ™ frameworks, the global standards for benchmarking and improving Managed Service Provider (MSP) performance.

Raising the Bar for MSP Leadership

Service Leadership, a ConnectWise company, has long set the industry benchmark for measuring MSP maturity and profitability. Their Service Leadership Index® allows MSPs to compare their performance across more than 80 key metrics, from gross margin to service efficiency, against Best-in-Class peers.

Through the SLIQ™ (Service Leadership Index Quality) methodology, certified coaches help MSPs translate that data into actionable improvement plans, guiding leadership teams to build stronger, more scalable businesses.

With this certification, Richard joins an exclusive group of coaches worldwide who can provide objective, data-driven insight into an MSP’s operational performance and then help implement meaningful change.

“So many MSPs work incredibly hard but don’t have a clear external benchmark for success,” says Richard. “SLIQ gives us the structure, data, and focus to show exactly what ‘great’ looks like, and how to get there.”

At Adelvium, we believe strategy is only valuable when it drives measurable progress.
That’s why we combine Service Leadership’s benchmarking with structured, high-energy strategy sessions, helping leadership teams clarify priorities, define “rocks” and success metrics, and establish regular accountability rhythms using Strety, the platform we use to track goals, actions, and progress.

This approach ensures that clients not only see where they stand compared to industry leaders, they also have the cadence and visibility to move closer to Best-in-Class quarter by quarter.

With Richard’s certification, Adelvium clients can now benefit from:

Whether your goal is to accelerate growth, prepare for M&A, or improve profitability, the combination of SL-I®, SLIQ™, and structured strategy execution provides a proven roadmap.

If you’d like to understand how your business performs against industry benchmarks — and build a practical plan to move closer to Best-in-Class, we’d love to help.

Book a Strategy Discovery Call with Adelvium today to explore how Service Leadership benchmarking can drive your next stage of growth.

Advisory Grounded in Real Numbers

At Adelvium, our clients don’t come to us for fluff. They want clarity, accountability, and sustainable growth. Whether it’s improving leadership cohesion, refining go-to-market strategy, or building a culture of execution, our work touches every layer of the MSP business.

But there’s one layer that underpins them all, and often gets the least attention:
the numbers.

We’re pleased to announce that Richard is now a ConnectWise Service Leadership Index Certified Coach, a credential that demonstrates deep understanding of the financial structure of top-performing MSPs.

This isn’t just theory. The certification process involved rigorous analysis of real MSP financials, Revenue, COGS, Gross Margin, SG&A, EBITDA, Balance Sheet ratios, compared to both industry norms and “best-in-class” benchmarks.

It’s allowed us to sharpen our diagnostic tools and offer clients a whole new level of clarity when it comes to financial performance and decision-making.

Why It Matters to You

Even if you’re not actively benchmarking with ConnectWise or Service Leadership, the principles matter.

Because whether you’re at £1M, £3M, or £10M+ in revenue, the path to growth follows the same fundamental rules:

We coach every client with these principles in mind. And the results speak for themselves: leaner operations, clearer direction, and greater profitability.

“Match Fit” for Benchmarking—Even if You’re Not There Yet

Some of our clients choose to fully engage with benchmarking platforms like the Service Leadership Index. Others don’t. Either way, the same ethos applies.

We help MSP leadership teams build internal clarity and external accountability, so they’re not just hoping they’re doing well, but proving it with data.

The Adelvium Difference

What sets us apart is how we combine strategic insight with operational realism. Our experience running MSPs ourselves, combined with structured tools like EOS, Strety, and now SLI, means we understand both the boardroom and the bottom line.

We’re not just advisors.
We’re accountability partners.
And now, we’re financial benchmarking coaches, too.

Let’s have a conversation. Whether you want to benchmark formally or just want to start making smarter financial decisions, we can help.

The Illusion of Governance

If you run an MSP and meet regularly with your leadership team, chances are you think you have a functioning board.

But for many MSPs, the “boardroom” is little more than:

• a list of operational problems
• a financial report
• and a few action points no one reviews next time.

This isn’t strategy. It’s survival with a nicer spreadsheet.

So What’s Actually Missing?

From working with dozens of MSPs, we consistently see these four missing elements:

1. An Outside Perspective

You’re too close to the day-to-day.
Even the smartest owner can’t challenge their own assumptions — and internal voices often play it safe.

A good external advisor brings:

• Unbiased challenge
• Pattern recognition from other MSPs
• No emotional stake in legacy decisions

2. Clarity of Roles and Accountability

Too often, decisions are blurred.
Is this Dan’s call? Does Emma own that KPI?
Or are we going to “circle back” to it next month?

Proper governance means:

• Clear ownership
• Formal decisions
• Documented follow-ups

3. Structured Tension (the good kind)

Healthy boards thrive on constructive discomfort.
Ideas get tested. Strategies get pressure-tested. People grow.

When everyone agrees, you’re not innovating, you’re stagnating.

4. Commercial Focus

This might be the biggest one.
Many board meetings obsess over internal operations — but miss the big levers for growth.

• Is our GTM working?
• Are we aligned with our ICP?
• Where are we investing margin back into the business?

A strategic board meeting asks questions that move the needle.

What We Do at Adelvium

We chair and shape board meetings that:

• Challenge groupthink
• Focus the agenda on high-leverage decisions
• Introduce proven frameworks from MSP growth playbooks
• Keep leadership accountable to the plan

We’re not your coach, and we’re not your supplier.
We’re the external partner that turns your boardroom into a growth engine.

We’re happy to run a no-obligation planning session to show you how we’d structure and chair your board.

Because your MSP doesn’t need more noise.
It needs a room that actually runs the business.

→ Book an intro call

On July 5th, 2025, the news broke: Ingram Micro, one of the world’s largest IT distributors, was hit by a ransomware attack attributed to the SafePay group. Within hours, their ordering systems, cloud platforms, license provisioning, and customer portals were all rendered inoperable. What’s most striking isn’t just the size of the target, but how profoundly it has impacted Managed Service Providers (MSPs) worldwide.

This event is more than another ransomware headline. It exposes the deep structural fragility that exists in the MSP supply chain, and how even the most robust service providers can be brought to their knees when a key upstream partner goes dark.

The Ripple Effect: When One Link Fails, the Chain Snaps

Ingram Micro isn’t just a distributor. It’s a critical backbone for tens of thousands of MSPs. Their Xvantage platform, cloud service ordering tools, and license management interfaces are woven into the daily fabric of MSP operations.

So when SafePay reportedly exploited vulnerabilities in Ingram’s VPN setup (specifically, GlobalProtect from Palo Alto Networks), and ransomware began encrypting core systems, the impact was immediate and global:

• MSPs couldn’t place hardware orders
• Licenses couldn’t be provisioned or renewed
• Cloud subscriptions were in limbo
• Support teams were left in the dark

And the worst part? No one could get a clear update. For several days, even basic communication from Ingram was limited, leaving MSPs guessing, firefighting, and fielding tough questions from their own clients.

This wasn’t just a supplier having a bad day, this was business interruption at scale.

The Hidden Dependency Few Talk About

MSPs have spent years hardening their infrastructure—investing in cybersecurity training, patch management, MFA, SIEM platforms, and threat detection. But as the Ingram incident shows, many haven’t extended that same scrutiny to their supply chain risk.

In fact, most MSPs operate with an unspoken assumption:

“If we trust our vendors, we’ll be fine.”

That assumption is dangerous.

When your distributor is a single point of failure for licensing, billing, and hardware, you don’t own your business continuity plan. You’re outsourcing your stability to a third party, and you may not even realise it until things go wrong.

Reddit, Forums, and the MSP Reality Check

In the hours and days following the Ingram outage, MSPs took to Reddit, Discord, and private forums. The mood ranged from frustrated to panicked:

• “We can’t order anything. Our client needs a new machine and we’re stuck.”
• “No ETA from Ingram. How are we supposed to meet SLAs when our distributor can’t provision?”
• “Our PSA has 15 tickets all blocked waiting on licensing issues.”

Many asked the same questions:

• Why isn’t there a backup portal?
• Why don’t they have a secondary communications channel?
• What’s their DR plan—and do we ever get to see it?

These are questions MSPs themselves would expect their own clients to ask them. Yet the tables were turned.

What This Means for the Future of MSP Resilience

This incident isn’t a fluke. It’s a warning sign. And it’s not about Ingram specifically, it could’ve been any vendor, any distributor, any SaaS platform.

The truth is: MSPs need to reimagine what resilience really means in 2025 and beyond.

1. Single Supplier Dependency Must End

If all your Microsoft licenses, cloud subscriptions, or procurement workflows are tied to a single distributor or platform, your risk exposure is massive. Dual-distributor setups—or at least a process for emergency procurement via alternates—should be standard.

Even if your margins are slightly reduced, the insurance of continuity is worth the cost.

2. Vendor BCM and Security Due Diligence is Essential

Most MSPs ask clients to trust their vendors. But how many regularly assess the business continuity or ransomware response capabilities of their own key partners?

• Do you know your distributor’s RTO/RPO?
• Have they shared their cybersecurity policy?
• Can you access a sandboxed portal if their primary systems go offline?

If not, those are conversations that need to happen—before the next breach hits.

3. SLAs Should Flow Upstream, Not Just Down

It’s common for MSPs to offer SLAs to their clients. But how many vendors or distributors are held to similar standards?

Where possible, build vendor contracts that include penalties for critical service outages, or at least response-time guarantees during cyber incidents. At minimum, make sure you understand what your exposure is if they go dark.

4. Offline Playbooks and Emergency Workflow Planning

If licensing systems are down, how will you handle provisioning?

If ordering portals go offline, what are your manual procurement steps?

We help clients build BCP plans, but often forget to build them for ourselves. It’s time for MSPs to map out offline processes, backup communication lines, and interim workarounds—even for tasks that seem “cloud-native.”

5. Transparent Comms with Clients During Supply Chain Events

The temptation during vendor outages is to stay quiet. But transparent updates can be your saving grace:

• Acknowledge the issue
• Explain the cause (without throwing anyone under the bus)
• Outline your contingency steps
• Reassure clients that you’re in control—even if the upstream isn’t

Trust is built in the moments when things go wrong, not when everything’s working.

So What Happens Now?

The Ingram Micro outage will pass. Systems will recover. Reports will be filed. Lawsuits may follow.

But the MSPs who learn and evolve from this incident, those who reassess supply chain risk, diversify key dependencies, and implement stronger business continuity around vendors, will come out stronger.

This event should be the “WannaCry moment” for MSP operational design. A wake-up call that resilience doesn’t stop at your firewall, it stretches all the way up the supply stack.

MSPs are in the business of protecting others. But that protection often assumes stability from vendors and upstream partners. When those partners falter, as Ingram Micro just did, it reminds us of something sobering:

You are only as strong as your weakest critical dependency.

Let’s not waste this incident. Let it be a catalyst.

For years, MSPs have been told to “automate what you can.” Ticket triage, onboarding scripts, password resets — all fair game.

But with the rise of AI-driven platforms like REWST, the conversation has changed.
We’re no longer talking about what to automate — we’re talking about how much you’re leaving on the table if you don’t.

REWST and the Rise of Workflow Automation

REWST has emerged as one of the most powerful tools for modern MSPs, enabling process automation across:

IIt doesn’t just “save time.” It frees up capacity — allowing your team to move faster, reduce human error, and focus on higher-value work.

What About AI?

AI-enhanced automation tools are taking this further.

We’re entering a world where your RMM/PSA stack will be able to:

• Predict likely ticket resolutions
• Suggest next steps for engineers
• Auto-generate client comms
• Perform triage and escalate only when needed
• Train itself on your SOPs

This isn’t wishful thinking — it’s already happening in forward-thinking MSPs.

What’s Holding Most MSPs Back?

Let’s be real. It’s not the tech.
It’s the mindset.

Too many MSPs say things like:

“Our clients are different.”
“We don’t have time to automate.”
“We tried once — it was too complex.”

The truth?
If you don’t invest in automation now, you’ll soon be competing with leaner, faster MSPs who can do more with less — and charge less while remaining more profitable.

How Adelvium Can Help

At Adelvium, we help MSPs:

✅ Identify automation opportunities
✅ Evaluate platforms like REWST
✅ Document SOPs for automation-readiness
✅ Build a roadmap that ties automation to margin, NPS, and scale

We don’t just chase shiny tools. We help you think about automation as a business enabler, not just an engineering project.

Automation isn’t just a tech decision — it’s a commercial one.
If you’re still relying on manual processes, it’s not just your efficiency that’s falling behind — it’s your profitability.

Too many MSPs treat account management as an afterthought.

A few “How’s everything going?” emails. The occasional review meeting (when someone shouts loud enough). Maybe a QBR template floating around in a dusty SharePoint folder.

But true account management isn’t reactive, it’s proactive, structured, and revenue-generating.

At Adelvium, we work with MSPs of all sizes to build proper account management functions that do three things:

• Retain clients longer
• Uncover project and upsell opportunities
• Strengthen the overall client experience

So if you’re ready to get serious about account management, here are five practical steps to get started:

1. Define the Purpose of Account Management

Start by asking: what do you want your account managers to own?

At a minimum, they should be responsible for:

• Retaining and expanding existing clients
• Running structured client reviews (QBRs or QBXs)
• Identifying risks, needs, and upsell opportunities
• Acting as the voice of the client internally

Without a clear purpose, your AMs will default to firefighting, or worse, become glorified inbox managers.

2. Create a Client Engagement Framework

Every client should know what to expect from you over the year. That means:

• Scheduled QBRs (ideally quarterly or biannually, depending on revenue tier)
• Roadmap sessions aligned to client goals
• Surveys or feedback loops to track sentiment
• Clear points of contact for strategic conversations vs. day-to-day support

Pro tip: Start small. Even a light-touch framework across your top 10 clients will have a massive impact.

3. Standardise the Tools & Templates

Most MSPs reinvent the wheel every time they meet a client.

Instead, build out a basic toolkit for account managers:

• QBR deck template (with service metrics, roadmap, etc.)
• Opportunity tracker or CRM view
• Client health scorecard
• Account plan template (goals, risks, revenue potential)

We often seen Strety used or embed into CRMs like HubSpot to make these processes repeatable and reportable.

4. Align Account Management with Sales & Service

Account Management sits at the intersection of Sales and Service, but too often gets lost between the two.

Make sure your AMs are:

• Included in service review meetings
• Briefed on sales campaigns or target offerings
• Empowered to raise client issues internally
• Not overloaded with support tasks, they need headspace for strategy

This is how you transform AMs into true client advocates, not just inbox sweepers.

5. Measure What Matters

What gets measured gets managed. Consider tracking:

• Client churn rate
• QBR completion rate
• Project/upsell revenue from existing clients
• NPS or CSAT feedback trends
• Account manager utilisation vs. impact

Even a few simple KPIs will help you spot issues, track ROI, and celebrate success.

You don’t need a 10-person team to run great account management.
You just need structure, consistency, and a mindset shift from “checking in” to creating value.

If you’re looking to build or improve your MSP’s account management function, Adelvium can help. We work with MSPs across the UK and Europe to design scalable AM models, train the team, and implement tools that actually get used.

Let’s talk. Whether you need a workshop, a framework, or a full fractional AM leader, we’ve got your back.

After two jam-packed days at the MSP Show 2025, combined with SITS (Service Desk & IT Support Show), I’m back at the desk, slightly exhausted but full of ideas. And yes, that is Chewbacca in the photo with me and Richard. Because apparently, even in the world of managed services and vendors, you never know when a Wookiee might show up.

Bigger, Busier, and Buzzing

This year’s show was noticeably bigger than 2024, with hundreds of vendors under one roof, 40+ sessions, and more attendees than ever. The MSP Show is becoming a real must-attend for anyone in the channel, whether you’re an MSP, a vendor, or just someone curious about the state of the industry.

It’s also a networker’s paradise. Between sessions and vendor booths, I must’ve had 40 conversations, some planned, most spontaneous, and all valuable. It’s not often you can gather that much market insight, gossip, and inspiration in one place.

Session Highlights

Panel: How to Get the Best Out of Your MSP Vendor Relationships

Hosted by Michelle Coombs with panellists Paul Croker, Jane Matthews, Ben Spector, and Kim Simmonds – this session had some solid takeaways. There was a lot of focus on mutual accountability, communication, and transparency between vendors and MSPs.

A great discussion.

It’s Not a Rehearsal – Mark Copeman & David Weeks

This was an unexpectedly emotional session. Mark and David shared some very personal stories that really hit home. Their message? Life isn’t a rehearsal. You only get one shot at it, so stop working yourself into the ground and start making it count. A powerful reminder we all need from time to time.

Slow Down to Speed Up – Dan Scott

With perhaps the longest session title of the event, “Slow Down in Order to Speed Up: Unlock the Superpowers of Context & Understanding When Leading a Team”, Dan Scott delivered a brilliantly engaging talk. It included analogies involving insects, spiders, birds, bird poo, industrial cleaner, planes and an airport… and somehow it all made sense. A fantastic reminder that understanding the “why” behind the work is essential to leading effectively.

Surprise of the Show: Cloud Contracts 365

Among all the tech, tools, and acronyms, Cloud Contracts 365 stood out for me. Founded by Kim Simmonds, this is a seriously smart solution tackling a pain point most MSPs share, contract management.

Cloud Contracts 365 offers a comprehensive suite of tools to help MSPs take control of their contracts, something many MSPs admit is far from their strong suit.

Here’s what stood out:

Contract Builder

A smart tool that helps MSPs create legal contracts quickly and easily. No need to start from scratch or trawl through old templates, the platform walks you through creating contracts that are robust, compliant, and tailored to MSP services. Whether it’s an MSA, SLA, or NDAs, it’s designed to save time and reduce legal risk.

Contract Reviewer

Upload an existing contract and let the AI-driven reviewer flag risks, inconsistencies, and red flags. This is a game-changer for MSPs negotiating with suppliers or reviewing client agreements, especially for those without in-house legal teams. It’s like having a virtual lawyer on hand.

Contract Manager

This is the lifecycle management piece. Track renewal dates, termination clauses, change controls, and key commercial terms, all from one dashboard. No more forgotten renewals or missed revenue opportunities. It’s ideal for managing both client contracts and vendor agreements across your entire book.

Big thanks to Matt Hillier for the walkthrough, it was clear, practical, and genuinely useful.

As someone who’s seen too many MSPs buried in spreadsheets or chasing old PDFs, this felt like a solution that’s long overdue. A clean, modern platform that actually understands how MSPs operate.

One Gripe: The Session Spaces

My only bit of constructive feedback? The open session spaces. While it keeps the flow of the event moving, it made it hard to hear the speakers, especially when mics didn’t cooperate. A few sessions deserved better acoustics and more focused environments.

The MSP Show continues to evolve and impress. It’s a great reminder that even in a world driven by remote delivery, there’s still no substitute for in-person connection, shared learning, and chance meetings (including the furry kind).

If we didn’t bump into each other this year, let’s make sure we do in 2026. I’ll be the one avoiding eye contact with mascots, just in case they try to hug me again.

Cheers, Matt

The UK’s Cyber Security and Resilience (CSR) Bill represents a significant shift in the nation’s approach to cybersecurity, particularly concerning Managed Service Providers (MSPs). As custodians of critical IT infrastructure, MSPs are now under increased scrutiny to fortify their defences against cyber threats.

Understanding the CSR Bill:

The CSR Bill introduces several key mandates:

• Expanded Scope: MSPs are explicitly included, recognising their integral role in the IT supply chain.
• Mandatory Incident Reporting: Significant cyber incidents must be reported within 24 hours, with a detailed report submitted within 72 hours.
• Enforcement Powers: Regulators are empowered to enforce compliance, including imposing daily fines of £100,000 or 10% of turnover for ongoing breaches.
• Adaptive Regulations: The government can issue ad-hoc directives to address specific threats, requiring MSPs to implement prescribed security measures promptly.

Implications for MSPs:

These provisions necessitate a proactive and dynamic approach to cybersecurity:

• Enhanced Security Posture: Regular assessments and updates to security protocols are essential to meet evolving standards.
• Incident Response Preparedness: Developing and testing incident response plans ensure readiness to meet reporting timelines.
• Regulatory Engagement: Maintaining open communication with regulatory bodies can facilitate compliance and provide clarity on expectations.

Strategic Recommendations:

To align with the CSR Bill’s requirements, MSPs should consider the following actions:

1. Conduct Comprehensive Risk Assessments: Identify potential vulnerabilities and implement mitigation strategies.
2. Implement Robust Monitoring Systems: Continuous monitoring can detect anomalies early, enabling swift responses.
3. Invest in Staff Training: Ensuring all employees understand their role in cybersecurity fosters a culture of vigilance.
4. Engage with Cybersecurity Frameworks: Adopting standards such as the NCSC’s Cyber Assessment Framework can guide compliance efforts

The CSR Bill marks a pivotal moment in the UK’s cybersecurity landscape, placing significant responsibilities on MSPs. By proactively embracing these changes, MSPs can not only ensure compliance but also strengthen their resilience against cyber threats, safeguarding the critical services they support.

Let’s be honest:
Every MSP on the planet already knows Windows 10 is reaching End of Life in October 2025.
This is not breaking news.

The real question is:
👉 How do you get clients to take it seriously, act early, and avoid 3 months of hell later?
👉 How do you protect your margins (and your sanity) when some clients “can’t see the point of upgrading”?

Here’s a simple (and slightly battle-hardened) action plan to help.

Your Action Plan for Win 10 End of Life:

1. Let Your RMM Do the Heavy Lifting
If you’re still manually checking who’s on Windows 10, we need to have a different conversation…

• Run reports from your RMM tool — most have Windows version filters built in.

• Create a list of at-risk devices and assess hardware for Windows 11 compatibility (TPM, CPU, RAM).

• Bonus points if you set up an automatic policy that alerts you whenever a new Win10 device sneaks onto your networks.

2. Communicate Like It’s an Emergency (Because It Is)
Clients ignore boring emails.

• Personalise messages using your RMM data: “Hey Bob, your laptop serial XYZ123 won’t be supported soon.”

• Show them a risk dashboard — red is a powerful motivator.

• Talk about business risk and compliance, not “technical upgrades.”

3. Create Upgrade Plans — and Make It Easy
No one wakes up excited to refresh 47 laptops.

• Offer two options: upgrade if possible or replace if not — and keep it simple.

• Help clients budget by phasing replacements over a few months.

4. Update Your SLA Before the Fire Starts
Here’s the uncomfortable truth:
💬 “If a client chooses to stay on Windows 10 after October 2025, they’re choosing to leave the SLA party.”

• Put it in writing: unsupported devices = no guaranteed support, no guarantees on outcomes, higher ad hoc rates.

• Consider a ‘Best Efforts’ support add-on at premium pricing — but don’t make it too comfortable.

5. Offer Financing, Save Deals
Don’t let “we can’t afford it” become your clients’ excuse.

• Offer leasing or payment plans.

• Bundle device refreshes into their monthly contract.

6. Keep Clients (and Yourself) Compliant
Ignoring an unsupported Windows 10 device isn’t just risky — it could be legally and financially painful.

• Under Cyber Essentials, just one unpatched or unsupported device could cause a client to fail their certification.

• That could lead to:

  • Losing cyber insurance coverage

  • Failing supplier audits

  • Missing out on contracts that require compliance (public sector, finance, legal etc.)

Make it crystal clear to clients:
💬 “Keeping one old PC isn’t ‘saving money’ — it could cost you a contract or an insurance claim.”

Use this as another reason to drive urgency — it’s not “nice to have,” it’s business-critical.

You already know Windows 10 is on the way out.
This is your chance to be proactive, protect your clients — and avoid firefighting when everyone else is panicking in Q4.

💬 Early action = fewer late-night tickets, happier clients, and more room for your team to breathe.

Drop us a message, we’ll help you explore the options with no pressure and full clarity.

We’ve put together a free Windows 10 End of Life Compliance Checklist — built specifically for MSPs. It walks you through everything from RMM reporting to SLA updates and Cyber Essentials alignment.

🛠️ Email contact@adelvium.com and we’ll send you a copy.

In today’s fast-moving business landscape, especially in the world of Managed Service Providers (MSPs), expertise is more valuable than ever, but full-time roles aren’t always the smartest move. Enter the era of fractional leadership.

At Adelvium, we’re seeing a significant rise in the demand for fractional roles, and for good reason. Whether it’s a Fractional Marketing Director, Business Development lead, or Finance head, these part-time roles offer full-time impact at a fraction of the cost and risk. But what exactly are fractional roles, and why are they becoming a go-to strategy for growing businesses?

What Is a Fractional Role?

A fractional role is a part-time executive or leadership position held by an experienced professional who works with one or multiple companies simultaneously. Rather than hiring a full-time C-level leader (with all the salary, benefits, and long-term commitment that entails), businesses bring in a seasoned expert for a specific number of days per month or hours per week.

Think of it as “renting” senior talent, getting strategic firepower without the full-time burden.

Why They’re Gaining Traction

Fractional roles aren’t just a cost-saving move, they’re a growth strategy. Here’s why more MSPs (and SMEs in general) are adopting this model:

1. Expertise on Tap
   You gain access to senior-level insight that would otherwise be out of reach. For example, a growing MSP may not be ready for a full-time Sales Director, but a fractional one can build a repeatable sales process and coach the team while keeping costs lean.

2. Scalability Without Commitment
   As businesses evolve, their needs change. Fractional leaders offer flexibility, start with one day a week and scale up or down as needed.

3. Focus on Outcomes, Not Hours
   Fractional leaders are laser-focused on delivering impact quickly. They’re not there for internal politics or “just being in the room.” They’re there to move the needle.

4. Speed to Value
   Onboarding a full-time leader can take months. A fractional leader can be embedded and delivering results in weeks.

Where We See the Trend Going

The rise of fractional roles isn’t just a temporary post-COVID phenomenon, it’s a structural shift in how small and mid-sized businesses access senior expertise. As remote work becomes normalised and more executives step away from traditional roles to work independently or portfolio-style, the talent pool for fractional roles continues to grow.

In the MSP space, we’re seeing demand rise across:

• Fractional Marketing Directors – to drive demand generation, refine positioning, and manage outsourced delivery.
• Fractional Business Development Directors – to instill discipline in sales functions and accelerate pipeline growth.
• Fractional COOs / Integrators – to bring structure and accountability across teams using frameworks like EOS.
• Fractional CFOs – to guide financial strategy, forecasting, and funding decisions.

At Adelvium, we’re deeply embedded in the MSP ecosystem, and we know that the right strategic input at the right time can be transformative. That’s why we offer fractional leadership services, tailored to your business maturity, growth goals, and budget.

Whether you’re looking for someone to build out your marketing engine, professionalise your sales operation, or act as a sounding board at board level, we can match you with the right expertise.

Let’s make senior leadership an accelerator, not a blocker.

Curious if a fractional leader could help your business?
Drop us a message, we’ll help you explore the options with no pressure and full clarity.